From looking at the 'Miss Selfridge' website above, it is apparent to the viewer that they are looking at a women's clothing shopping website as it follows typical codes and conventions of fashion clothing websites. It features female models only: that's how the viewer is able to depict the fact that the website is not aimed at a male target audience. Feminine text fonts and logos, and also the colour pink is used (which is obviously often associated with femininity.) The pink colours are likely to appeal to a female audience who are interested in fashion - and if the website is aesthetically pleasing on the eye, the viewer is more likely to view the products which the store has to offer.
The website also suggests that women should be conscious of how they look and what they wear. All models are attractive and are wearing fashionable items of clothing. The clothing also appears to be smart and casual at the same time - allowing it to appeal to people who wish to have a casual look and also those who aspire to look more sophisticated.
The models are also empowered through their positions in terms of camera angles. The low camera angles make the females appear more powerful - making the images also very powerful - perhaps this relates to confidence and how the viewer would look wearing these products, and perhaps how they would feel wearing them. The portrayal of the empowerment of women can also be very pleasing for a female audience.
The text within the website appears to anchor the images within it. The website homepage has not been 'taken over' with masses of textual information but alternatively words such as 'Chic Pleats' and 'Spring Denim' - these simple words make the website easy on the eye.
Overall, the website appears to be delivering the message to the audience that 'looking good and buying clothing from Miss Selfridge will make you more desirable.'
No comments:
Post a Comment