New Moon Film Poster

Firstly, the title of the film is in a golden colour which makes it stand out from the rest of the poster, and the style of writing and font is simple. As the film is predominantly for a young teenage audience, the poster has to be reasonably simple and information should be preferably presented through imagery rather than text. The date of when the film is released has also been included underneath the film title - reminding the audience that this is an important date.

The thick mist along the bottom of the poster creates a supernatural and eerie feeling to the image. It also relates to the fact that the theme of the film is mysterious and unclear. The main light is on the characters' faces which draws your attention to their facial expressions, the background is also in a sepia tone which makes the main characters stand out and shows that they are the main focus of the film - in a film poster the key image is the most important feature as it's what draws the viewer in and gives a good indication as to the narrative of the film. The positioning of the characters within the key image show that Edward (the antagonist of the narrative) is being 'pushed out' - it gives the impression that the other male character (Jacob) is trying to protect the female character (Bella) from him as he has been positioned with his back towards Edward. The two males also have their fists clenched which emphasises the tension and anger between the two characters. The antagonist also has a tense look on his face and his face is turned towards the other male character which delivers the message to the audience that there is in fact, some tension between the two males.

The female character appears to be looking straight ahead at the viewer, this somewhat draws you into the poster as she is engaging with the audience on a more personal level than the other two characters which makes you concentrate on how she is being expressed as a character - her facial expression gives the impression that she is confused and her face looks very vacant. This portrays to the audience that perhaps she is the reason for the tension between the two male characters (perhaps a fight for her affections). Bella looking ahead could also be representative of the fact that she is impartial and isn't taking sides. However, after noticing that her hand is placed on Jacob's arm I got the impression that she feels safer and more secure around him - it also emphasises her vulnerability.

I have realised that body language is always an important element to consider when creating art or any form of media product in general as it is often the most important feature that carries hidden meaning and will sell itself to the viewer.

Colour is also an important factor in establishing meaning. In this case, Edward's dark clothing has connotations of him being evil and sinister in comparison to the other two characters who are wearing lighter shades of clothing. This could suggest to the viewer that he is the 'bad guy' or somehow going to be placed in the wrong within the narrative.

The trees in the background also add a sense of mystery and darkness to the image - especially as the trees become less clear as they are positioned further into the background - to me as a viewer this creates a sense of uncertainty because some of the background is covered by fog and mist. The moon in the top right hand corner fits in with the title of the film, it is also bright as it is emphasised by the saturated background and therefore stands out - perhaps expressing the fact that the moon may be highly relevant in the films narrative.