My Poster.

Above is my attempt at making a poster advertising a hair volumizer product. I decided to create a rough basic poster design just as an attempt at creating meaning using layout and signifiers. Firstly, I chose my product (hair volumizer) and tried to fit and relate the rest of the content of the poster to it.

I then found an image of Kate Moss with volumized hair. I decided upon using Kate Moss as a form of celebrity endorsement for my product (those who idolise her are more likely to puchase the product) - and also because she is well known within beauty and fashion industries. I cut around her hair and face and positioned her at the top of the poster - which somewhat empowers her. This will allow those who have interest in purchasing the product to relate it to the feeling of being empowered.

I then positioned the image of the product which I made in the bottom left hand corner behind a cartoon sun, allowing it to stand out - the product can now also be associated with warmth, summer and brightness. These are all often aesthetically pleasing for the typical audience. The sun is also positioned in a way so that it overlooks the boat, the boat can be associated with the luxury of the product and the waves surrounding the boat with the volumized hair, and also a possible effect of the product. Once again this gives a more summery feel and allows the product to be seen as a 'holiday product.'

The logo which is featured in the bottom right hand corner allows the poster to not only advertise the product but also the brand 'BOOM' (Which I made up.) The text within the poster anchors the images, and all of the text in general allows the poster to make much more sense to the viewer - it has made it much more obvious to the audience that the posters aim is to sell and advertise a product and brand.

The angle which I have positoned the text '...' and 'volume' are symbolic of the way that the product makes your hair increase in volume, i.e. both are positioned in an upwards direction. The use of the gold/yellow colours within the text are sybmolic of luxury and summer time, and the red for 'volume' can be associated with courage, confidence and perhaps 'danger/voltage' in the way that the hair volumizer styles your hair - as well as making it stand out. The bold text and capital letters also make the poster more eye-catching and forceful.